Location: Municipality of Korça
Implementation period: January 2024 – March 2024
Funding: French Embassy in Albania
Total Budget: €5,450 (€4,000 funded by French Embassy in Albania)
Implementing partners: Municipality of Korça
Help – Hilfe zur Selbsthilfe, in partnership with the Municipality of Korça and Korça Innovation Hub, and with the support of the French Embassy in Albania, implemented the project "Preparing Youth in Korçë for the Digital Economy."
The project addressed youth unemployment in Korça by equipping young people with essential digital skills and providing them with the necessary support to thrive in the digital economy and access meaningful employment opportunities.
Key results:
- 20 young participants (15 girls and 5 boys) completed comprehensive digital marketing training, including pay-per-click advertising, search engine optimization (SEO), content marketing, social media marketing, and email marketing.
- Participants received structured careers coaching covering CV preparation, job application strategies for the digital sector, interview skills, and an introduction to freelance platforms.
- Each participant gained access to personalized online coaching sessions tailored to their individual career goals and aspirations.
- Ongoing access to free space and equipment at the Korça Innovation Hub provided for trained youth to apply their skills and explore entrepreneurial ventures.
This initiative enhanced the employability of young people in Korça while promoting gender equality through inclusive participation. The project empowered youth, particularly young women, to actively contribute to the local digital economy and pursue sustainable livelihoods.
